Impactology:
With Alistair Wickens
A visionary business leader and keynote speaker.
Supporting organisations to become a ‘force for good’ through sustainable business strategies and impactful leadership.
Experience
Alistair is a seasoned entrepreneur and board-level advisor with a track record of founding and leading ventures that blend commercial performance with deep social impact.
Having established one of the UK’s most innovative socially purposed housing companies—with expertise spanning strategic partnerships and stakeholder engagement and complex organisational structure—he brings a deep understanding of the extraordinary pressures and emotional toll faced by founders with the courage to start a business
With a focus on the built environment and healthtech sectors, he provides practical, hands-on experience in aligning social value with profitability. This experience and knowledge is invaluable to businesses looking to integrate purpose into their strategy, culture, and operations—with hands-on practical guidance to achieve sustainable growth while making a meaningful difference.
Why Social Impact is Good Business
Brands such as Cook Trading and Tony’s Chocolonely have shown how embedding social purpose into the heart of business leads to stronger customer loyalty, increased resilience, and long-term profitability. As a great example, Tony’s has become one of the UK’s fastest-growing chocolate brands by linking purpose to product quality.
These exemplary businesses illustrate that social impact is not just the right thing to do—it’s strategic.
Bring This Experience to Your Business
Alistair works alongside founders and leaders when the pressure is on, when decisions matter most, providing grounded, hands-on support, not distant advice—providing a collaborative, strategic sounding board for leaders ready to evolve their business.
This isn’t conventional consulting. It’s about walking with you, through the real challenges, to help you embed purpose into strategy, culture, and operations—ensuring that social impact becomes a source of strength and differentiation in your market.
“There are few people who genuinely understand the complexities of linking performance, profit and purpose. Alistair is one of them.”
Expertise
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Alistair, through Impactology, brings a rare combination of visionary leadership and real-world, hands-on experience in building businesses where profit and purpose are truly aligned.
Having faced both success and failure, he offers insights that many advisors simply can’t—because he’s lived through the challenges. This hard-earned perspective helps founders and leaders stay true to their mission, even under pressure.
In a world where customers, employees, and investors expect more than just profits, Alistair helps businesses embed genuine social responsibility into their core. His guidance turns purpose into a powerful driver of lasting growth—not just a tagline, but a way of doing business.
If you're ready to lead with impact, and value advice grounded in real experience, let’s talk. Click here to start the conversation.
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With 10+ years of experience in the property sector, Alistair has founded and led housing businesses, including Goscombe Homes, a privately-funded, community-driven organisation that provides homes and support for disadvantaged families.
Most recently, he has founded a socially motivated business that redistributes profits from the sale of a premium modular building to finance a home for an individual or family currently living in temporary accommodation.
His expertise and network offer unique insights, helping to create innovative and effective solutions to the challenges in the UK housing market.
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Businesses today have the power to drive meaningful solutions to critical social and environmental challenges—like housing, the cost of living, and climate change—while still achieving strong, profitable growth. Companies that embrace a purpose-driven approach often not only thrive financially but also play a key role in building a more resilient, equitable economy.
Alistair partners with business leaders to turn this vision into reality, offering experienced, practical support to shape strategies and operations that align profit with positive impact. As an advisor and sounding board, he helps leaders navigate change and embed purpose at the heart of their business.
If you're ready to lead with purpose and drive real-world impact while growing your business, let's start the conversation. Connect now to explore how purpose-driven leadership can shape a better future for your company and society.
