Why Leaders
Choose Impactology
Impactology exists to help exceptional leaders craft their Second Act with purpose and clarity
We work with select founders, CEOs, and senior leaders at an inflection point. Having built ventures, exited companies, or stepped away from the boardroom, they stand at the edge of something new.
Here, the focus shifts from what can be built to why it matters. The challenge is no longer market share, but personal resonance. This is the inflection point we specialise in.
Our role is that of a confidential peer who has navigated this same path.
We move beyond conventional coaching and generic frameworks to provide a one-to-one partnership founded on mutual respect, absolute discretion, and profound lived experience.
An Exclusive Approach
Impactology is intentionally not a high-volume consultancy. We work with only a handful of clients at any one time. Every engagement is private, bespoke and deeply personal.
At the centre of our work, the 12-week Second Act Blueprint is a guided programme designed to:
Reframe success and legacy on your terms
Align profit with purpose and personal fulfilment
Make confident, values-led decisions
Channel your experience and energy into ventures with real-world impact
Build something that reflects your genuine identity and ambition
This isn’t coaching in the traditional sense. It’s a space for clarity, challenge and strategic thinking — with someone who’s been there.
Impactology:
Your Discerning Partner
We operate by invitation and referral only, deliberately choosing not to advertise or scale. This ensures an exclusive partnership with individuals truly ready and serious about crafting something profoundly meaningful.
Our clients don't need us to make them successful; instead, they seek a trusted partner to help discern complex thoughts, assemble them with precision, and bring clarity, focus, and a renewed sense of direction.
We offer challenge, structure, and absolute discretion—no ego, no hype, and an unwavering agenda solely focused on their success. This commitment allows us to dedicate the precise time and attention each client expects and deserves.
Your Personal Guide
Impactology is led by Alistair Wickens, an award-winning social entrepreneur, founder, former CEO and impact strategist.
Having successfully built and exited ventures in healthtech and socially purposed housing, Alistair now supports others in shaping their Second Act—drawing on decades of experience across leadership, innovation, and purpose-led growth.
He brings not just frameworks and insight, but real-world perspective and personal transformation—as someone who has walked the same path.
Why Impactology?
Choosing the right guide for your next extraordinary chapter is paramount.
Impactology stands apart as the definitive partner for leaders like you, committed to transforming your transition into your most purposeful and impactful mission.
Lived Experience
Impactology's guidance comes from a place of deep understanding, not just theory. Your personal guide offers genuine, first-hand executive and entrepreneurial experience, providing practical and empathetic support for your aspirations.
Bespoke Guidance
The Second Act Blueprint is meticulously designed and precisely matched to your unique achievements and aspirations. Your path is distinct, and our guidance reflects that bespoke understanding.
One to One Partnership
Our bespoke, one-to-one approach means every element is crafted specifically around your individual journey, acknowledging your distinct motivations and passions.
Authentic Strategies
Impactology provides unparalleled depth of understanding and authentic strategies—taken directly from your Personal Guide's own business exits and Second Act—delivering proven, practical strategies derived from lived experience.
Complete Discretion
Privacy and confidentiality are paramount, ensuring a safe and trusted environment for your most sensitive reflections and strategic planning. We never showcase clients, and any testimonials are never traceable to individuals.
Enduring Networks
Impactology extends your journey through an invitation-only Beyond the Blueprint alumni community, offering sustained strategic counsel, private insights, and curated expeditions with like-minded business leaders.